Zombies and Exact Match Domains (EMD)

Matt Cutts announced on Twitter that exact match domains are going to be affected by the next “(EMD) algo”. It seems to have some relation to the over-optimization algo change implemented a while back.

Overall this is good news for people with quality websites that don’t have keywords stuffed into their URL but bad news for people with domains that look like this: www.really-cool-stuff-people-buy-cheap.org”announcement of exact match domain alorthm change

So are we going to see a dramatic decrease in the use of hyphens? I thinks so… Have you ever tried to give verbalize a domain over the phone when there are 4 hyphens! But I digress.

Zombie Outbreaks

This is just another step in the quality battle that Google is fighting. Oh and apparently they are fighting another battle, Zombie outbreaks. All you people who make zombie infographics are putting server bandwidth to the test.

Anyway, the only news I could find so far is the popular tweet by Matt Cutts. Didn’t see anything official on the Google blogs. But I think Cutts is a pretty solid source on this one.


Free information deserves a share!

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