SEOMOZ recently launched a nifty tool for pro membership holders that lets you type in a word or phrase and then see where and when that phrase has been mentioned on the internet. Its great to keep up with where your brand is being mentioned on the internet!
I did find a little hang up though. If you are spending a lot of money on Google ads for competitive key terms like “credit score” the Fresh Web Explorer is registering where those paid ads are showing up. While this bug might prove useful in some situations I would like to see a list free of Google ads, if possible. I’m sure this is an engineering challenge waiting for an SEOMOZ employee to take on:)
I like reading about space and exploration, and I like to keep up with the financial blogosphere. But how do the two work together? This image is a screenshot of a random financial blog I stumbled on today: Continue reading
Because of recent algorithm changes by Google, SEOs have been warned that purchasing low quality directory listings would get their site penalized and lose search engine rankings. Continue reading
LinkedIn has it figured out when it comes to ego bait. What’s the definition of ego bait?
Ego bait is an incredible simple and often effective marketing tactic: Create a piece of content that lets other people or groups look good.
– Thomas Høgenhaven Continue reading
A lot of webmaster got “unnatural link profile” warnings in their Webmaster Tools in the past few months and a lot of webmasters were left not knowing which links they should take down and which links they should leave alone. Continue reading
Yes, I am challenging the concept of guest posting, one of the final frontiers of commonly practiced SEO tactics. Not in a way to downplay its effectiveness, but in an attempt to benefit your brand. Additionally, if you are paying freelancers, you will learn how to maximize the viral potential in each article. Continue reading
For all of you conversion rate optimizers out there: Google has advanced their in-page link attribution in Google Analytics. Before, if you had a web-page with two links pointing to the same internal URL you would not know which link users clicked. Continue reading
You used to be able to get videos in Google’s search results just for having it on your webpage, anywhere. Google is always trying to improve their results and getting video to pop up is harder than it used to be. Continue reading
This image depicts the life cycle of a contest/giveaway. This is from a campaign that I ran for oristruts.com. Our goal was to produce user-generated content that gave ORI lasting traffic. Continue reading
Here is the link to Googles disavow link tool awaited by the SEO community for a long, long time. Continue reading