Google’s Enhanced Link Attribution for In-Page Analytics

For all of you conversion rate optimizers out there: Google has advanced their in-page link attribution in Google Analytics. Before, if you had a web-page with two links pointing to the same internal URL you would not know which link users clicked. You would just know they clicked on a link of the two or three you have on a page. Now the data will specify which link the user clicked on. LexingtonLaw home page

Sites that get thousands of visitors every day, like (above), will now be able to see which sign up buttons receive the most clicks. Smaller sites, like this one your reading now, won’t benefit from this data as much just because the data set would be too small to make any rational decisions off of.

In-Page Analytics will then use a combination of element IDs and destination URL to provide the following new capabilities:

  • Distinguish between multiple links to the same destination page, attributing the right number of clicks to each link.
  • Provide click-through information even when redirects are being used.
  • Provide click-through information for other elements such as buttons or navigations that were triggered by JavaScript code.
    Read more on Google’s blog
Free information deserves a share!

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