This post is my notes from SLCSEM. THESE ARE NOTES NOT AN ORGANIZED BLOG POST!
SLCSEM speaker is Dennis G originally from Holland and currently living in San Francisco. He spoke on SEO Theory to Practice.
Rob pulled a lot of his natural search ideas from placing his desk next to the paid search team and listening to them. That way you have a data driven campaign.
Working on big sites like ebay doesn’t require building links. Links are litterally thrown at them naturally.
Target keywords that. You rank on the second page for. 2nd page poaching.
Keywords don’t rank, pages rank.
Strong sites can rank based on internal linking! Move page rank around until you have optimized it the way you want it.
Use data to set goals
Internal links can be very powerful. Don’t link out to non relevent pages or you could be in trouble!Free information deserves a share!