One week after implementing Google authorship markup my bodybuilding blog’s click-through rate increased 38 percent!
The Rel=Author tag was placed on all my blog posts but not all of them got the rich snippet next to their Google SERPs. Illustrated on the right is a single article on the first page of Google for an undisclosed keyword.
Now for all of you analytical SEO’s and Marketing Managers. You’re not going to take my word that this rich snippet increased my click-through rate; I bet you want to see the numbers… Here’s the breakdown:
Click Through Rate Increases
Blue line – Week of authorship markup
Orange line - 7 weeks before authorship markup
Average of 39.14 unique visitors/week for 7 weeks.
63 unique visitors or an increase of 38 percent.
Author Stats in Google Webmaster Reports
Google webmaster tools has a two day lag in reporting compared to live time, so it’s not in sync with the rest of my report.
The stats mentioned above only represent the traffic increase of one keyword. While the two graphs below represent a variety of keywords and key phrases. These two graphs just give additional fortification that rich snippets increase click-through rates.
Implementing the rel=author tag on your website
After implementing the rel=author tag I can’t grantee your blog or website will get better search rankings. But I can grantee you will steal some clicks away from your competitors. In my case I am fortunate enough not to have any rich snippet competition, as illustration above. Either way I would say Google authorship markup is worth your time.
AJ Kohn, the author of Blind Five Year Old, wrote a great tutorial about implementing Google authorship markup here: How To Implement Google Authorship Markup
Rich Snippet Testing Tool
This is a tool by Google where you can test your authorship markup and other rich snippet markup as well. After verifying you coded everything right, there is no saying how long it will take Google to recognize your markup. Sometimes it’s instant, and others it takes weeks. You will just have to pray to the Google gods that everything works out.
Additional rel=author notes
- Authorship markup was recognized on February 12, 2012.
- The article was written several weeks before authorship markup was recognized. So there was a consistent, non-fluctuating, flow of traffic.
Free information deserves a share!