Online content has two audiences: people and search engines. Appealing to both takes the combined efforts of a technical minded SEO Content Strategist and a Social Media expert who is plugged into the world. One without the other results in either good content that never gets found or crappy content that no one wants to read. Continue reading
If you are an in-house SEO you might have to describe to your co-workers and, upper management, how Google works in order to get them to work with you. Remember the KISS method “Keep It Simple Stupid”. Continue reading
When I was first introduced to linkbuilding I was presented with an array of resources of how to build links. The assembly line work of SEO.
These are what I like to call SEO to SEO (S2S) linkbuilding: Continue reading
Ignorance is not bliss when it comes to Google algorithm changes. Make sure you are aware of every little penalty or algorithm change that can potentially harm your website. In my case I learned the hard way when I saw almost half of my traffic vanish over night! Continue reading
I was inspired by Dennis Goedegebuure to do an internal linking experiment. He said: “Strong sites can rank based on internal linking! Move PageRank around until you have optimized it the way you want it.” He demonstrated how he used internal linking strategies on Ebay.com to direct traffic where he wanted it to go. Continue reading
This post is my notes from SLCSEM. THESE ARE NOTES NOT AN ORGANIZED BLOG POST! Continue reading
Finding an image for your article or webpage is one of the most time consuming parts of writing for the web. Continue reading
If you are an In-House SEO for a small company your biggest job is not always doing SEO but keeping the CEO informed of what your doing. If the CEO doesn’t see value in SEO then your out of a job. Continue reading
Recently, while I was browsing inbound links in webmaster tools, I discovered a link from the Huffingtonpost.com to one of my websites. For any SEO this is a very delightful surprise! Continue reading
One week after implementing Google authorship markup my bodybuilding blog’s click-through rate increased 38 percent! Continue reading